Storytelling is a well-known buzzword in contemporary marketing, generally referring to communicating a particular message or attitude. But what if there could be more? What if your company could actually become a story?

At Chapter 1 we use the term 'mythologize' to describe our method of brand storytelling design. Mythologizing a brand means going beyond what you do, how you do it and the history of how you started. It means poetically transforming your brand into a personality, a mission, an attitude or a place in time. It's what makes the 'Captain' in Captain Morgan and 'McDonaldland' for McDonalds. Mythologizing your brand does more than make a compelling, lovable brand, it also allows you to do more in the way of promotional contests, games, social media personalities and video or web commercial series.

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About Chapter 1
We specialize in...


Brand Storytelling Design
This generally involves evaluating the nature of the business or individual and working side by side to design a campaign that meets their goals. Our methods are generally based on market research, and the latest trends in the industry we’re working for. At all points along the way, our choices are being tested and tweaked for success.

Transmedia Campaign Design
Transmedia storytelling is taking a story and telling it in different ways across various media and advertising channels. At Chapter One we research and analyze the most effective ways to structure your narrative along with which media channels are the most significant to capturing your audiences attention.

Branding, Identity, Graphic, and Web Design
Branding your company is like illustrating your own book. Every image needs to play a part in the scheme of the story. At Chapter 1, we offer a wide range of graphic design services ranging from logo, stationary, poster, package, menu, print ad, web ad and magazine layout design. We also offer all varieties of web development from wordpress to drupal, joomla, database, interactive, php, mobile apps, social media apps, database, Ecommerce and html 5.
Chapter 1 is an innovative marketing agency based in Austin, Texas. We may be one among many on your search, however, we're far from your average run-of-the mill agency. Many companies come to us because they are looking for more from their brand. They're tired of the same old tricks and techniques. They want something fresh and powerful; something capable of reflecting todays business climate and most of all, something that produces serious results!

IBM marketing exec, Sandy Carter was once quoted as saying, "Tell me a fact and I’ll learn. Tell me a truth and I’ll believe. But tell me a story and it will live in my heart forever." In an ever-expanding world of media, having a message that cuts straight to the heart and soul of your audience is crucial to connecting and staying connected with them.

Our mission is to help transform the way that companies tell their stories to create even stronger bonds with their audience. What do companies like Dos Equis Beer, J. Peterman Clothing and McDonalds all have in common? They've taken their story and developed it until it's become a story in itself. This kind of innovation is what separates extraordinary brands from ordinary brands. This is what we do.
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begin[at]ch1-design.com
[512]773-628six

Timothy Bray is the founder, designer, blogger and all around idea man at Chapter 1. He works with a group of madly creative sevants in the sunny city of Austin, Texas. Got a question or idea? You'll be amazed at how fast he answers his emails.

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